Variable Data Printing
Variable Data Printing is the next step in direct mail marketing. Generic campaigns only take you so far. We can create custom information that appeals to each client and makes them want to contact you.
VDP is an outgrowth of digital printing, we harness computer databases and digital print devices with highly effective software to create high-quality, full color documents, comparable to offset printing. Variable printing allows mass customization of documents via digital technology, as opposed to mass producing a single document using offset printing. Instead of producing 5,000 copies of a single document with a single message to 5,000 customers, variable data printing could print 5,000 unique, customized documents for each customer.